The first six months are the "main growth phase". They require high quality protein and nutrients.

The next 6- 12 months require a reduced protein content to help prevent any growth disorders.

Now fully grown, finding the right diet to match their energy requirements is key. 

Now in old age, diets with a lower fat and phosphorus are needed.

Germany's best dog food brand

Happy Dog took 1st place in the customer satisfaction survey conducted by the German Society for Consumer Studies


Germany's best dog food brand 


Satisfied Happy Dog customers

In a customer survey from April to November 2019, the German Society for Consumer Studies mbH examined how satisfied German dog owners are with dog food brands.

In an online customer survey, almost 1,000 people between the ages of 18 and 80 were asked about 36 dog food brands who had bought or used at least one product of the brand to be rated in the past 24 months. Quality, price-performance ratio, packaging & declaration and customer trust were rated by consumers.

Triple winner: Happy Dog 

In the survey on Germany's best dog food brand , Happy Dog was able to succeed three times and emerged as the winner in the following categories:

  • 1st place in the overall ranking
  • 1st place in customer trust
  • 1st place in quality 

Germany's best dog food


We are extremely proud of our achievement and like to think we back it up with our customer service as well. We are rated 4.8/5 with over 3,300 reviews on Feefo.

Browse our current best selling product lines:

Puppy Dog Food

Adult Dog Food

Sensitive Dog Food